When I tell people I went on a book tour, I get that look that says they are impressed. That if I’m going on tour, I must have “made it” as an author. A few people dare to dig a little deeper and ask, “So who pays for the tour? You or your publisher?”
And this is where I smile.
So much of what it’s like to be an author is shrouded in mystery. We have old school views of how things work, and when we think “author,” we tend to think Stephen King, or J.K. Rowling, who are anything but typical.
Today I’m going to share what it’s like being a mid-list author. Because the reality is very different than what I always imagined. So below I’m going to answer some of the more common questions I get:
Yes! I most definitely get paid. Buuut, it’s not very much. Numbers vary widely depending on who the author is as well as who the publisher is. 12% of net profits for hardback books, and 25% for ebooks, is pretty common. Especially for a debut author such as myself.
Basically what that means is I get paid less than a dollar per book. So can I retire all my other jobs now that I’ve been published? I really can’t. Maybe if I had enough books out, but “enough” is a questionable number, and it’s higher than you would guess.
This is a bit of an awkward question. Because honestly, I really don’t know. You would think that as an author I should know. But I don’t. Twice yearly (and for some, this is quarterly), I get what is called a “Royalty Statement.” This statement tells me how many of my books sold (and in what format – hardback vs. ebook) during the 6 months of the reporting period.
So if you caught me at just the right time of year, I could tell you how many of my books have sold (though I probably still wouldn’t), but even that is not an answer to how my book is doing. There are just so many things at play, it’s not an easy answer.
This really depends on who you are. For me, as a mid-list author of a smaller publisher, I pay for my tours. This is why I have chosen to do tours in places that I have a connection to . . . whether I was already planning to go there, so I set up some book events because I could. Or I used to live there and know there will be people interested in my book. Or maybe I have a friend who lives there and so that gives me a reason to want to go. But in any case, the cost of a book tour is a big deal, because it is all coming from me.
This is why authors who do school visits outside of their home area require travel fees. Because tours take a lot of time and energy and money! And even though I want to promote my book, I also want to spend time with my family and be there for them (not to mention spending time on writing the next book!).
Again, depending on who you are, how big your publisher thinks your book will be, or even the business model of your publisher, your publisher might set up some of these things. For me (and for most other mid-list authors that I know), I set these up.
For the first leg of my tour, I joined a group of authors, and they set up our panels and visits (since I was coming from out of town). But it was up to me to find the group and help with planning for discussion topics, etc. Group author visits are wonderful because you not only share the work load, but you can pull in a larger audience and have someone to talk to in case you don’t have an audience (and yes, that really happens).
The last two legs of my tour, it was up to me to contact schools, teachers, librarians, and bookstores to find those who were interested in having me come. I contacted people I already knew, and this worked great for my first tour, but this won’t always be the case. The art of cold-contacting is something I am learning.
For blog interviews, I have been fortunate enough to be contacted by the bloggers to ask if I was interested in participating. Also, I have a publicist (hired by my publisher) who works to get my book in front of the right readers who can best help spread the word, including to industry reviewers (School Library Journal, Booklist, etc.).
Promoting a book is a lot of work! And since this is not my area of expertise, it has been a steep learning curve. But for me, the reward really comes when I’ve gotten to meet my readers and see the excitement in their faces at meeting a “real, live author.” (Which I still can’t believe means me!)
So wow, this post went a lot longer than I intended, but I hope you have a little bit better idea about what it means to be an author. It’s hard work. It’s a lot more than just writing. The pay isn’t great. But I love what I do so much, and that’s why I keep doing it!
If you have other questions for me, don’t hesitate to ask!